Digital Agri Marketing: Agriculture Market of Jharkhand Now Goes Digital.The trade of agricultural produce in Jharkhand went digital after Prime Minister Narendra Modi introduced a digital trading platform 'National Agriculture Market' for farmers of eight states including Jharkhand. Now farmers can enlist their produce to attract wholesale buyers and increase their income with this national platform. Read MoreConcept and ImportanceThe study of agricultural marketing comprises all the operations, and the agencies conducting them, involved in the movement of farm-produced foods, raw materials and their derivatives, such as textiles, from the farms to the final consumers, and the effects of such operations on farmers, middlemen and consumers. Agricultural marketing is the study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmers and the movement of agricultural products from the farms to the consumers. The agricultural marketing system is a link between the farm and the non-farm sectors. It involves all the aspects of market structure or system, both functional and institutional, based on technical and economics considerations, and includes pre and post-harvest operations, assembling, grading, storage, transportation and distribution. A dynamic and growing, agricultural sector requires fertilisers, pesticides, farm equipments, machinery, diesel, electricity and repair services which are produced and supplied by the industry and non-farm enterprises. The expansion in the size of farm output stimulates forward linkages by providing surpluses or food and natural fibres which require transportation, storage, milling or processing, packaging and retailing to the consumers. Importance Agricultural marketing plays an important role not only in stimulating production and consumption, but in accelerating the pace of economic development. The agriculture marketing system plays a dual role in economic development in countries whose resources are primarily agricultural. Increasing demands for money with which to purchase other goods leads to increasing sensitivity to relative prices on the part of the producers, and specialization in the cultivation of those crops on which the returns are the greatest, subject to socio-cultural, ecological and economic constraints. It is the marketing system that transmits the crucial price signals.
Marketing is therefore, playing an important role in the economic development and stability of a country. |
|
||||||||||||||||||||||||