[India] — August 11, 2025 — TAFE (Tractors and Farm Equipment Limited), one of the world’s largest tractor manufacturers and the maker of the legendary Massey Ferguson Tractors in India, successfully concluded the second edition of its Massey DYNASTAR Contest – Season 2, 2025 | #SabseBadeAllrounder Ki Talaash. This pioneering initiative discovers and rewards original, scalable, socially impactful ideas powered by the versatile Massey Ferguson DYNATRACK 241.
Participation & Reach: Season 2 received 16,000+ entries from 26 states and 5 Union Territories. From this pool, 12 finalists were selected representing 7 states — Assam, Gujarat, Karnataka, Madhya Pradesh, Punjab, Tamil Nadu, and Uttar Pradesh — including farmers, rural entrepreneurs, and agri-students.
Grand Jury & Evaluation: At the Grand Finale, industry veterans from Sales & Marketing, Operations, and Product Management evaluated the finalists on innovation, feasibility, scalability, income-generation potential, and societal impact.
Key Highlights (Winners & Awards):Prizes & Support: Brand-new tractor, gold & silver coins, innovation hampers, and development grants — reaffirming TAFE’s commitment to empowering rural India, farmer-led R&D, and real-world innovation through technology.
Looking Ahead: Building on this success, TAFE announced that the MASSEY DYNASTAR Contest will return next year with Season 3, expanding its reach, scale, and impact across India’s rural landscape.
Photo Caption (L→R): R Murali Krishnan, President – Product Management Group & Exports, TAFE; T Sarangarajan, President – Operations, TAFE; Sunitha Subramaniyan, Chief Communications & Digital Marketing Officer, TAFE; Avinash Desai, DYNASTAR Season 2 Winner; Bharatendu Kapoor, President – Sales & Marketing, TAFE.
About TAFE — tafe.com
Incorporated in 1960 in Chennai, India, TAFE is one of the world’s largest tractor manufacturers and the second-largest in India by volume, selling over 180,000 tractors annually. With a network of 1,600+ dealers, TAFE supports iconic brands including Massey Ferguson India, TAFE Tractors, Eicher Tractors, and IMT, exporting to 80+ countries. Its diversified businesses span farm machinery, diesel engines & generators, engineering plastics, gears & transmissions, hydraulics, vehicle franchises, and plantations. Strategic acquisitions include Eicher’s Tractors, Engines & Transmissions (2005), IMT (2018), and FORVIA Faurecia India’s interiors business (2022). TAFE’s long-standing social focus covers agriculture, education, healthcare, community development, disaster relief, conservation, tribal welfare, and traditional arts.
