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PAU Experts Deliver Talks on Various Aspects of Marketing

The Punjab Agri Business Incubation (PABI) organized three lectures at Punjab Agricultural University (PAU).

Dr Sukhmani, Professor, School of Business Studies, PAU, spoke on the topic “Advertising and Branding of Products.” She discussed the characteristics and types of advertisement, and also stressed on changing the commodity driven market to branding of agricultural produce at national and international level to get the desirable output of agriculture sector.

In addition, the lecture included all the aspects of branding of agricultural produce like brand name, key brand elements, effect of establishing brand over customers, strategies of agri branding and many more to achieve higher profit level. With the help of case study of Amul and MDH, she gave the participants a better insight into the types and importance of branding. She also interacted with incubatees, focusing on difference between advertisement and advertising and explained the use of appropriate examples.

Dr Babita Kumar, Professor, School of Business Studies, PAU, delivered a talk on “Market Segmentation and Customer Identification.” She explained about market segmentation by including levels of segmentation, steps of segmentation process, segmenting consumer and business market. She also discussed the concepts with business examples. Later, incubatees shared their ideas about their business market segmentation with PAU.

Speaking on the topic “Use of E-Marketing for Food Products,” Dr Mohit Gupta, Assistant Professor, School of Business Studies, PAU, told about legal licenses and certification for sole proprietorship and other types of businesses. He also deliberated on the ways to set up a business and registration with Ministry of Micro, Small and Medium Enterprises (MSME). Explaining the role and importance of online selling and marketing, he discussed with incubatees their plans to start online businesses and gave his inputs for e-marketing of different products.

The team of PABI appreciated the informative and enlightening talks.


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