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Options for Agricultural Marketing Discussed at PAMETI

Agricultural marketing is the base of most of the economic activities of a country. It brings marketable surplus to the market for sale. Keeping this in view, PAMETI organised a three day training programme titled “New Dimensions in Agricultural Marketing” from 27- 29 November for the benefit of 30 extension officers from Department of Agriculture, Horticulture, ATMA, Co-operatives and Agribusiness entrepreurs from Punjab in collaboration with CCS National Institute of Agricultural Marketing (NIAM), Jaipur.

Dr Rajbir Brar, Director ATARI zone -1 along with Dr Hema Yadav, Director, CCS NIAM, Jaipur inaugurated the training programme on 27th November, 2018.

Dr Brar highlighted the importance of assembling, storing, processing, packaging, grading, transportation, for the distribution of agricultural commodities from the farmers to the end consumers.

Dr Yadav discussed the various flagship programme of Government of India on Agricultural marketing that can benefit the entrepreneurs. Dr Sukhpal, Professor- IIM, Ahmedabad took a video conferencing session and discussed the importance of branding, labelling & packing for marketing of food products. Dr HS Dhaliwal discussed Road Side Display (RSD) model for self marketing of farm produce.

Marketing of farm produce is one of the many problems that have an immediate impact on the prosperity of farmers as India is mainly as agrarian economy. Dr Harmeet Kaur, training co-ordinator of the program took a session on marketing and discussed various options for selling online and other non traditional routes. An exposure visit was conducted to the Food Industry Business & Incubation centre and Agro-processing centre in PAU.

The valedictory function was presided by Mr Bal Mukand Sharma, ED MARKFED. He discussed how MARKFED was involved in procurement, processing, value addition, packaging and distribution of farm products and thus helping farmers in marketing of agricultural products.

Participants of the training appreciated the efforts put in by both the training institutes and assured that they would implement the knowledge gained about the new marketing strategies, branding, labelling, quality certifications to practice. They would sell their products directly to consumer through e-marketing practices.


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