Agriculture News, Jobs

ZOFF Foods Forays into Ready-to-Cook Segment in Strategic Partnership with Reliance Retail

~ ZOFF Foods’ new range brings home-style taste and kitchen convenience together—ready in minutes and preservative-free ~

19 June, Mumbai — ZOFF Foods, a pioneering whole-spice brand headquartered in Raipur, has entered the Ready-to-Cook (RTC) space with its new “Quick Homestyle Food” category. As part of its offline expansion, ZOFF has partnered with Reliance Retail to launch the range nationwide. It features 5-Minute Gravies (₹150) and 1-Minute Marinades (₹75) in four vegetarian and non-vegetarian variants. Products are already available on zofffoods.com and Reliance Retail, and will hit leading e-commerce and quick-commerce platforms by month-end.

Convenience Without Compromise

Aimed at today’s urban consumer, ZOFF Foods’ Quick Homestyle range eliminates chopping, grinding, and long prep times while safeguarding authentic Indian flavours.

  • 5-Minute Gravies – Slow-cooked taste in minutes.
    Variants: Paneer Gravy, Magic Mix Gravy (veg) • Chicken Gravy, Mutton Gravy (non-veg)
  • 1-Minute Marinades – Depth of traditional marinades in 60 seconds.
    Variants: Paneer Tikka (veg) • Chicken Chettinad, Fish Fry, Tandoori Chicken (non-veg)

Perishable ingredients (paneer, fish, meat, soya, etc.) are added fresh, giving consumers full control over taste, hygiene, and nutrition.

Leadership Voices

Akash Agrawalla, Co-Founder, ZOFF Foods, said:
“Indian kitchens are rich with tradition. Our 5-minute gravies and 1-minute marinades bring that authenticity to fast-paced lifestyles—without sacrificing flavour or quality. Partnering with Reliance Retail will place us in 400+ stores by July 2025, helping consumers experience convenience like never before.”

Ashish Agrawal, Co-Founder, added:
“This step re-imagines the way Indian households experience flavour, freshness, and convenience. From whole spices to RTC gravies, every product remains strictly clean-label and unadulterated.”

Strategic Vision

As India’s food preferences tilt toward health and speed, ZOFF is carving space at the crossroads of culinary tradition and modern innovation. Its Quick Homestyle Foods mark a natural evolution toward becoming a complete kitchen-solutions brand—bringing preservative-free, low-salt meals to tables in minutes.

About ZOFF Foods

Founded in 2018 by the “Spice Brothers” Akash and Ashish Agrawalla, ZOFF Foods is a trail-blazer in premium spices and clean-label foods. Headquartered in Raipur, its portfolio spans masalas, dry fruits, seasonings, whole foods, and immunity boosters.

  • Innovation firsts: India’s first cool-grinding technology • First zip-lock spice packs
  • Distribution: 10,000+ retail stores • Platforms like Zepto, Swiggy Instamart, Blinkit, Amazon Fresh, Flipkart Minutes
  • Workforce Impact: 60 % women employees; inclusive hiring of differently-abled staff
  • Funding & Recognition: Shark Tank India S2 appearance; Series A funding from JM Financials

With India’s spice and F&B markets poised for rapid growth, ZOFF Foods aims to “make India healthier, one pinch at a time” by focusing on quality, innovation, and consumer trust.

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