Qualification:
Experience required:
At least 2-3 years’ experience within a marketing role.
Proven experience in developing and managing successful communication campaigns across various channels (for example, TV, Print, Radio).
Hand on experience with of video recording/editing tools, graphics creation/editing tools (Corel draw).
Strong demonstrated portfolio of work.

Critical knowledge:
Graduation in Agriculture & Post-Graduation in Marketing
Equivalent knowledge gained through proven experience.
Project planning and time management.
Full command of the English language, both written and verbal - excellent writing and editorial skills
Understanding of various forms of media file like pdf, CDRs
Understanding of customer journey principles and non-digital touch points.

Accountabilities:
Print Media:
Identify, evaluate and set panel of media & advertising agencies for National & CU campaigns to create a new benchmark in our promotional campaigns.
Work with Asset Managers & with agencies, developing brief on agreed content, proof reading and sign off the content in various translation in coordination with CU Marketing Services lead.
Steers and supervises the workflow of marketing, advertising materials, facilitating inter-functional communications and managing external communications.
Timely handover to CU Campaign leads & Marketing Services Leads to help them complete post production of various collaterals
Work with the Indirect procurement to achieve efficiencies in printing jobs
Work with Marketing Services Leads/Campaign teams to achieve innovations in Print & PoP
Create SOP of the Print Media & activation & drive it with Campaign teams
Work with Campaign Leads to identify the most effective touch points in print media.
Monitor and measure Syngenta’s Print Branding performance and prepare performance report for leadership.
Keep tab and report on A & P related expenses at HO, analyse and research to identify new trends and opportunities.
Ensure Syngenta branding guidelines are followed and maintained.

Campaign Activation:
Identify the new Campaign activation agencies with good track to create a new benchmark in our activation campaigns.
Create an SOP for the Campaign activation ideas to achieve effectiveness.
Working with Asset Managers & CU Campaign leads and the agreed platforms to implement outgoing communications for various target groups at specified times.

Internal Image/ Document Library in Trinitty:
Ensures that final documents and hi-resolution images for all business units & Assets are stored on Trinity.
Audit the relevant Trinity folders and clean the files so there are not excessive duplicates of the same image/document

Brand Labels:
Work with Asset Managers & Adv agencies to develop & manage the Label of NPIs & existing brands.
Ensures the final labels & hi resolution images are stored on Trinity.

Purpose:
Develop branding & communication strategies & tactics to help influence key internal and external audiences in ways that help meet the objectives of Syngenta’s India business.
To identify the best creative agencies & support Asset Managers to develop the promotional campaigns with creative agencies in line with overall communication platforms for Syngenta India.
Assist the Campaign Team in developing the different collaterals for the communication developed for vegetables, cereals, specialty crops and crop protection portfolios;
Assist the Campaign teams to identify the agencies for activation & develop the activation campaigns with guidance in line with overall promotional campaign.
Create, organize, label and manage existing print media libraries and assets (vegetable and crop protection portfolio); create new print media assets (images/graphics, audios, videos).

How to Apply:
Interested and eligible candidates have to apply online at https://syngentacrop.taleo.net/careersection/india/jobdetail.ftl?job=1700617
Please Contact Employer Directly.

For More Details Visit:https://syngentacrop.taleo.net/careersection/india/jobdetail.ftl?job=1700617

Source: Syngenta AG

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