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Agritech Press Release

Irish Agritech Companies Partner to Deliver Next-Generation AI Insights for Grassland and Nutrition Management


Proveye, MILJO and Howard Farms partnership launch

Caption: Pictured (L–R): Jerome O’Connell, CEO, Proveye; Aoife Drennan, COO, MILJO; and Patrick Howard, Howard Farms. (Source: Howard Farms)

Dublin and Cork, Ireland — 3 November 2025Proveye, an Irish agritech leader in AI-powered remote sensing and data analytics, today announced a strategic commercial partnership with MILJO, a nutritional advisory and feed order management platform, to transform pasture and animal nutrition management for dairy and beef farmers.

The partnership brings together Proveye’s satellite-based grassland monitoring and MILJO’s advanced nutritional advisory platform to create a seamless, integrated service that supports farmers in increasing production, optimising feed value, and strengthening profitability.

Commercial Rollout: As part of this collaboration, Howard Farms — one of Munster’s leading agricultural feed and nutrition providers — will offer the new service to its 1,000+ dairy and beef farm customers, giving farmers access to real-time grass insights linked directly to nutrition and feed planning.

Integrated Grassland & Nutrition Platform

Under the commercial partnership, MILJO will incorporate Proveye’s cutting-edge, satellite-based grass monitoring technologies into its comprehensive nutritional and feed management platform. This integration will deliver:

  • Advanced grassland measurement and grass cover insights for every paddock.
  • Daily pasture measurements and growth forecasts to support better grazing decisions.
  • Fully integrated nutritional advisory services and feed order management for feed mills and farmers across Ireland.

Proveye, headquartered at NovaUCD in Dublin, and MILJO, based in Mallow, Co. Cork, are combining their strengths to help farmers grow more grass, optimise the use of purchased concentrates, and improve overall herd performance.

Voices from the Partners

“Our partnership with MILJO represents a major milestone in making advanced remote sensing tools accessible at farm scale,” said Jerome O’Connell, CEO, Proveye. “By combining our AI technology with MILJO’s nutritional advisory platform, we are empowering farmers to make faster, data-driven decisions that increase efficiency, sustainability, and profitability. We are delighted with this exciting opportunity to make our solution available to the farming customers of Howard Farms.”

“At MILJO, our mission has always been to optimise dietary balance while minimising environmental impacts, resulting in improved herd performance,” said Aoife Drennan, COO, MILJO. “Working with Proveye allows us to offer our customers the most advanced grassland monitoring technology available, fully integrated with our nutritional advisory and feed management platform.

“This will help farmers optimise grazing, make better feeding decisions, and improve herd nutrition and health. It will also allow our feed mill customers to have a more integrated and impactful relationship on their customers’ farms.”

Patrick Howard, Howard Farms, added: “We are delighted to be an early adopter of this impressive technology. We see this as a step change in how we can help our farmers unlock higher efficiency, improved sustainability, and stronger profitability.”

Driving Resilience in Grass-Based Systems

The partnership reinforces the role of technology in driving Ireland’s grass-based dairy and beef systems towards greater resilience and efficiency, while supporting compliance with evolving regulatory and environmental requirements.

By blending AI-powered satellite imagery, farm data, and on-the-ground advisory services, the new offering is designed to help farmers respond more quickly to changing conditions, manage risk, and capture more value from their pasture-based systems.

Key Farmer Benefits

Farmers will benefit from this new service through:

  • A single integrated app combining pasture management, nutritional planning, and feed order management.
  • Growing more grass with daily pasture measurements and paddock-level growth forecasts, enabling better grazing decisions.
  • Optimising grass usage and maximising the value of purchased concentrates.
  • Optimising animal performance with tailored nutritional plans linked directly to real-time milk, beef, and grazing data.
  • Hands-on support from trusted on-the-ground advisors, combining digital tools with practical on-farm guidance.

ENDS
3 November 2025


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About Proveye

Proveye is an agri and nature tech company headquartered in Ireland. By combining AI-driven remote sensing with space, aerial, and field data, Proveye develops solutions that help farmers increase profitability while restoring ecosystems, reducing emissions, and supporting climate and biodiversity targets in grassland habitats worldwide. For more information, visit www.proveye.io.

About MILJO

MILJO is an award-winning, modular nutrition solution that delivers optimal diets tailored to individual herd performance targets. The platform aims to optimise dietary balance while minimising environmental impacts, resulting in improved herd performance and more sustainable livestock systems.

About Howard Farms

Howard Farms is one of Munster’s leading agricultural feed and nutrition providers. The company manufactures and distributes a wide variety of high-quality livestock coarse ration mixes to the dairy, beef, and sheep sectors, with feedstuffs recognised in the marketplace for their consistency and proven results in the field.

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