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Kisan Market to be Held in Ludhiana Under ATMA Scheme

Ludhiana: With an aim of providing a major marketing space to farmers and self-help groups to sell their products, the district administration decided to hold kisan markets every Sunday in the city under the Agriculture Technology Management Agency (Atma) scheme.

Deputy commissioner (DC) Pradeep Kumar Aggarwal inaugurated the first such market at the office of the agriculture department on Sunday.

While addressing hundreds of farmers in the market, Aggarwal said, “This initiative will help farmers and self-help groups reach potential customers of their products without the involvement of middlemen, so that they can get the optimum price of their products in the market. Farmers can sell several products, including vegetables, pickles, honey, wheat flour, pulses etc in this market, and the participants need not pay any rent to showcase their products."

On the occasion, the deputy commissioner also claimed that such kisan markets would also be held in other towns of the district in the coming days. He appealed to farmers and self-help groups to motivate others to actively take part in the market, where they can earn income by selling their products directly at good rates.

A large number of farmers and self-help groups had displayed their products in the market, including organic vegetables, honey, allied products, and pickles.

On the occasion, chief agriculture officer Dr Baldev Singh, Dr GS Khera, Nabard (National Bank for Agriculture and Rural Development) officials and several other senior officials were also present.


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