FlashFood Diverts More Than 50 Million Pounds of Food From Landfills at 1,400 Stores
Flashfood, a digital marketplace that connects consumers to heavily discounted food nearing its best-by date, today announced that the company hit a major milestone: 50 million pounds of food diverted from landfills and 95 million pounds of carbon dioxide equivalent (CO2e) saved from the atmosphere. This milestone was achieved following the company’s rapid expansion across North America, providing shoppers and retailers with a simple solution to reduce food waste. Flashfood is currently available in more than 1,400 stores across Canada and the United States.
At a critical time when food prices are up about 10.9%, more than 2.5 million users across North America have turned to Flashfood as a resource to access affordable, fresh food nearing its best-by date like meat, seafood, dairy, fruits and vegetables, center-store items, and more. Since January 2022, Flashfood added 200+ stores across partnerships with Stop & Shop, Giant Food of Maryland, Giant Eagle, Food Lion, Family Fare, VG’s, Meijer, GIANT and Loblaw, and secured $12.3 million in Series A funding which effectively enhanced the company’s ability to deliver impact for shoppers, retailers, and the planet. To-date, Flashfood has saved shoppers more than $120 million on their grocery bills and helps consistent shoppers save an average of more than $540 per year.
The Flashfood app enables consumers to browse deals – directly from their phone – on fresh food items that are nearing their best-by dates. Purchases are made directly through the app and shoppers then pick up their order from the Flashfood Zone located inside their participating grocery location.
The 50 million pounds of food saved milestone, which was announced on the first day of the Groceryshop 2022 Conference in September, arrives days before the United Nations’ International Day of Awareness of Food Loss and Waste Reduction - a day that inspires action with innovations, like Flashfood, that reduce food loss and waste in an effort to build resilient-ready food systems. The milestone underscores Flashfood’s ability to actualize the UN’s call to action by delivering impactful results to fight food waste and climate change.
Fifty million pounds of food saved equates to 95 million pounds of CO2e diverted from the atmosphere, the equivalent of over 38,000 transatlantic flights. Rather than ending up in landfills, those Flashfood purchases fed the equivalent of an entire sports stadium, filled with fans, for more than three months. Flashfood is focused on expanding its footprint with existing partners and will make the app accessible to more shoppers with new payment options set to launch this fall.