In the past, packaging was not considered to be an important item in marketing of Produce. As a result, lot of produce used to be wasted. However, in recent years, there has been a vast change in this respect. Even in the internal market, we find the produce packed in proper packages – Nylon nets, polythene bags, Card board boxes, plastic boxes have become common for packaging of fruits and some vegetables, Urban consumers are attracted towards better packaged produces and they are ready to pay for it. More care is required to be taken in packaging of produce meant for export. By experience, because of demonstration effect and the requirements of consumers in different countries, exporters have now started using attractive and proper package material. |
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