Agriculture Technology News: Digitalization Drive at Outlets of Mother Dairy and Safal
To see the digitalization drive to promote cashless transaction, The Union Minister of Agriculture and Farmers Welfare,
Shri Radha Mohan Singh, visited some outlets of Mother Dairy Milk and Safal in New Delhi.
Mother Dairy and Safal Booths viz. Booth No. 214 (near Kanishka Hotel, Ashok Road), Booth No. 217 (near Himachal Bhawan,
Kutir Marg) and Booth No. 238 (Tees January Marg) are visited by Shri Radha Mohan Singh.
At the Mother Dairy Milk and Safal outlets, to purchase the dairy products, Shri Radha Mohan Singh made cashless payment of
via SBI Mother Dairy Smart Change Cards and E-Wallet.
He enquired about the payment options available in the outlet with the booth operators and he also saw a demonstration on the
ease of purchase through digital mode. As operators are relieved of unnecessary cash transaction and the risk associated with
the same, they expressed their happiness about the options available.
The total transaction value was Rs. 13 lakhs, before November 8, 2016 and the total transaction value is Rs. 78.84 lakhs,
after November 8, 2016.
There has been an increase of 243 % in the number of transactions at mother dairy and safal booths through SBI mother dairy
smart change card recording an increase of 336 % in the total value of transactions, post demonetization.
At mother dairy and safal booths through e-wallet recording an increase of 714 % in the total value of transactions,
post demonetization, there has been an increase of 1363 % in the number of transactions.