Agri Market Information: Punjab Agro Joins Ecommerce to Sell Organic Products in US & UK
Chandigarh: To sell organic wheat, maize, pulses and basmati, Punjab Agri Export Corporation Ltd. (PAGREXCO) has tied up with ecommerce marketplace TrendyBharat to cater demand for organic products in the US, UK, Canada and other overseas markets.
The tie up will facilitate ecommerce enablement, digital cataloguing, payment processing, global distribution support, marketing support and training & development for selling organic products produced in the state.
Managing director PAGREXCO, K S Pannu said, "we are looking at the demand from Indian Diaspora spread overseas and within the country."
He said that, to produce and market organic agricultural products including organic certified flour mill, specialized storage equipment imported from Philippines, packaging and retail outlets named organic huts, the Corporation has set up specialized processing and value chain.
The Corporation has also set up two labs accredited by National Accreditation Board for Testing and Calibration Laboratories (NABL) that are equipped to detect over 144 pesticides residue.
Punjab Agro Industries Corporation, jointly promoted by Punjab Agro Industries Corporation Limited and Punjab Mandi Board, has mandate to promote organic commodities and has already facilitated the certification of around 1500 farmers through globally renowned organic certification firm SGS India.
With an objective to promote & assist export and distant marketing of agriculture produce from the state, the Corporation's organic initiative took off in 2015. The current offerings include organic wheat flour, two varieties of organic basmati rice, organic maize flour, organic wheat dalia and organic maize dalia.
Founder & CEO, Trendybharat.com, Varinder Singh Jawanda said, "we are eager to cater to rising demand for home-grown, pure and natural produce and so far the feedback is positive from the overseas market."
According to the MoU, the TrendyBharat's logistics partners will facilitate the delivery of the shipments across US, UK, Canada and Singapore overseas and 18,000 pin codes across India.